Small Business Saturday is an American shopping tradition held annually on the Saturday after Thanksgiving. Get a head start on your holiday shopping by supporting your favorite small businesses on November 24th!
Can you believe it’s almost Thanksgiving? We can’t! This year, among many things, has felt paradoxical—time flying one minute and standing still the next. But despite the unforeseen circumstances of 2020, a major theme that's been consistently present is the resilience among people and institutions in the face of challenges. One area where this resilience is apparent is in the support of small businesses. Whether a local restaurant, unique consignment shop, or small town bakery, there have been numerous examples of communities coming together to support the businesses they love most...even amidst a global pandemic. And, this makes sense when 99.9 percent of businesses in the U.S.— 30.7 million to be exact—fall into this category and contribute to keeping our economy healthy. However, as winter sets in across the country, and COVID-19 cases rise, it’s important to not lose sight of the momentum behind supporting small businesses before, through, and after the holidays, even if that support looks a little different this year. Moreover, it’s worth noting: some small business owners, while grateful for the influx of support, have also struggled to keep up with mountains of new orders or expanding their supply chain, especially if their products are handmade, require customization, or are created with specialty ingredients or parts. That’s why, it’s important to support these business owners with patience and proactivity top of mind—Shopping earlier this year and giving small store owners the space, understanding, and time necessary to fill your order within the constraints of their business and resources. This coming week marks the 10th annual Small Business Saturday, but is still happening to call attention to the importance of shopping at small businesses, which, no matter what year it is, happens to be the backbone of our local communities and national economy. So be sure to keep reading for why you should support small business, a few sustainability tips to keep in mind while shopping in-person or online, and a roundup of local businesses to support in key markets (plus, a map for how to #ShopSmall in your area).