A recent study found that almost 70% of consumers under the age of 35 prefer brands based on ethical practices & transparency. Now that consumers are becoming more informed of the environmental impacts of their purchases, brands are beginning to understand their responsibility to take conscious steps towards improving the environment with their activities.
With raging wildfires, a threatening hurricane season, and the ongoing issue of climate change, there has never been a better time than the present for companies to integrate sustainability into their business practices. And, don’t just take our word for it, mounting pressures from stakeholders, employees, and consumers alike have made it imperative for organizations to prioritize a sustainability strategy as part of its every day operations or risk getting left behind. In fact, almost half of shoppers in the United States say they’ll change their consumption habits to benefit the environment.